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Tim Cook: The Strategic Political Mastermind of Apple

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English
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Video by: TechAltar
Discover how Tim Cook's strategic leadership has transformed Apple as he proves to be a political mastermind in the tech industry. Learn about his successes with the Apple watch and airpods, and how he continues to steer the company towards success.
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Video Transcript

0:00
[Music]
0:01
Tim Cook has just two weeks ago proven
0:04
that he is the most cunning CEO of our
0:06
times that is not a very popular opinion
0:09
but perhaps by the end of this video you
0:10
will agree with me the genius of Steve
0:12
Jobs was fairly obvious for anyone to
0:14
see he was the guy behind the Mac the
0:17
iPod the iPhone and the iPad but this is
0:19
decidedly not where the strength of Tim
0:21
Cook lies the most successful devices
0:23
launched during his tenure were the
0:25
Apple watch and the airpods which are
0:27
both accessories to Steve jobs' iPhone
0:29
and meanwhile The Vision Pro has so far
0:31
failed to change the world and yet it is
0:33
Tim Cook who made Apple the world's most
0:35
valuable company increasing their value
0:37
25 times over since he became the CEO 14
0:41
years ago and eigh of those years even
0:43
happened during the biggest trade war of
0:44
our time where Apple really should have
0:46
been uniquely badly exposed after all it
0:49
is the US company with the biggest
0:51
Reliance on both Chinese manufacturing
0:53
and Chinese consumers by far Trump and
0:55
the Chinese government both have massive
0:57
leverage and great incentives to
0:59
Strongarm Apple but instead Tim Cook has
1:01
managed to secure more support than ever
1:03
for his company from both sides and now
1:05
with International tensions On The Rise
1:07
everywhere cook is plotting his most
1:09
elaborate plan yet and if he can pull
1:11
this one off too I think he'll be
1:13
cemented as one of the greatest CEOs of
1:15
all
1:16
[Music]
1:20
time this video was sponsored by my
1:22
streaming service
1:24
nebula when Steve Jobs returned to Apple
1:26
in 1997 his company was in a state of
1:28
Ruin its former management lefted
1:30
bleeding cash talent and customers and
1:32
so jobs decided that they needed major
1:34
reforms in two areas first Apple needed
1:37
a radically better products which jobs
1:39
jumped on himself very publicly but
1:41
quietly and behind the scenes an equally
1:43
important task was the reinvention of
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