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- TEDxEast - Nancy Duarte uncovers common structure of greatest communicators 11/11/2010
TEDxEast - Nancy Duarte uncovers common structure of greatest communicators 11/11/2010
TEDxEast INTERCONNECTIVITY - 11.11.10: -Nancy Duarte- That Resonates with Me!
Why are some presentations spellbinding and some not? Well, this is the question Nancy Duarte takes on as she shares with the audience the secret of an excellent presentation. In this fascinating talk Nancy Duarte explains the model that she developed for designing transformative presentations. She explains the essential qualities of an excellent presentation by analyzing the speeches of Martin Luther King and Steve Jobs. She reminds us that the only way to spread important ideas is to make sure that one is communicating his or her ideas effectively using strong presentation skills.
About TEDx, x=independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
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Video Transcript
It's really, really great to be here.
You have the power to change the world.
I’m not saying that to be cliché,
you really have the power
to change the world.
Deep inside of you,
every single one of you
has the most powerful device known to man.
And that's an idea.
So a single idea, from the human mind,
it could start a groundswell,
it could be a flash point for a movement
and it can actually rewrite our future.
But an idea is powerless
if it stays inside of you.
If you never pull that idea out
for others to contend with,
it will die with you.
Now, maybe some of you guys
have tried to convey your idea
and it wasn't adopted, it was rejected,
and some other mediocre
or average idea was adopted.
And the only difference between those two
is in the way it was communicated.
Because if you communicate an idea
in a way that resonates,
change will happen,
and you can change the world.
In my family, we collect
these vintage European posters.
Every time we go to Maui,
we go to the dealer there,
and he turns these great big posters.
I love them. They all have one idea
and one really clear visual
that conveys the idea.
They are about the size of a mattress.
They're really big.
They're not as thick as a mattress,
but they're big.
And the guy will tell the story
as he turns the pages.
And this one time
I was flanked by my two kids
and he turns the page
and this poster is underneath,
and right when I lean forward and say,
"Oh my God, I love this poster,"
both of my kids jumped back
and they are like,
"Oh my God, mom, it's you."
And this is the poster.
(Laughter)
See, I'm like "Fire it up!"
The thing I loved
about this poster was the irony.
Here's this chick all fired up,
headed into battle --
as the standard bearer --
and she's holding these
little Suavitos baking spices,
like something so seemingly insignificant,
though she's willing to risk, you know,
life and limb to promote this thing.
So if you are to swap out
those little Suavitos baking spices
with a presentation --
Yeah, it's me, pretty fired up.
I was fired up about presentations
back when it wasn't cool
to be fired up about presentations.
I really think they have the power
to change the world
