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Unlocking the Three-Step Framework for Video Conversion Success
Learn how to craft compelling videos that convert cold strangers into paying clients with a proven three-step framework. Discover the key to creating educational content that resonates with your audience and drives sales.
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Video Transcript
What if you had a simple, proven and repeatable three-step framework to know exactly what
to say in your videos to convert cold strangers into paying clients?
Starting to create any kind of video for your coaching or consulting business can seem intimidating
at first, but I'm going to show you exactly what to say every time to make sure that your
videos are actually generating sales.
Now first off, to truly understand the angle to take when creating an outline or a script
for your next video, we need to first understand the goal of the video.
Because a lot of times we can fall into the trap of thinking our job is to sell people
on our products or services directly and all the videos that we create.
And while certain videos may be geared towards this, most of your content should not be.
Best marketing is truly educational content.
So if we can give the viewer utility or give them something of value or solve a pain point
directly in the video for them, then naturally they're going to want to take the next step
with you or continue to follow you.
In fact, if you look at some of the heavy hitters in the space, like Alex Hermosi.
Ravi Abuvala and more, you'll notice that they give away a lot of valuable content for
free.
So you shouldn't be concerned about giving away information for two reasons.
So number one, your product is not the information you're teaching or the information that's
in your course.
If you have a high ticket coaching program or training program, what you're really selling
is a result.
You're selling accountability, direct support of some kind, whether that's in a group or
a one-on-one help and personalized strategy.
People can get the information anywhere.
Most people don't take action on information alone anyways.
And even if they do, they're going to find so much value in what you're giving away for free,
that they'll want to know what you offer on a paid level.
Second, your marketing strategy should mirror human psychology.
And by giving away stuff for free, you're activating what's known as the law of reciprocity.
Now the law of reciprocity states that we naturally feel inclined to give back
when we feel that we've been given something of value.
you. So if your content can do that for your ideal prospect,
gaining their trust, loyalty, and eventually their payment.
Now that we know our goal is to educate,
or what I call provide a quick win for the viewer,
it takes the pressure off of feeling like
we just have to sell or promote ourselves or our services.
Now there are three essential segments
to any good piece of content
that I call the hook, the how, and the now what.
The first part is probably the most important
to ensure that we not only get people to click on the video,
but we get them to stay engaged
and view the rest of the video.
This is your hook or the first few seconds of your video.
Speaking of getting people to engage,
if you could do me a huge favor right now
and hit the like button and subscribe,
it lets me know to create more content
