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- Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
This video is filmed and edited by Università Telematica Internazionale UNINETTUNO www.uninettunouniversity.net.
Corazza is a full-time professor at the Alma Mater Studiorum at the University of Bologna, a member of the Executive Council, and the founder of the Marconi Institute of Creativity. He teaches science and the applications of creative thinking. Why/Which/How/Where/What/When/Experiment. A quick jump out of the box is more insight ful than a lifetime of standard thinking.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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Video Transcript
Transcriber: Michele Gianella
Reviewer: Elisabeth Buffard
Sometimes, easy means difficult.
Have you ever been assigned an easy task,
which for you is actually
very difficult to perform,
and maybe for nobody else?
That is when you experience frustration.
I have experienced that
when I started taking singing lessons,
and my teacher told me
to breathe with my diaphragm.
That's easy, it's our natural breath,
but actually very difficult to do,
and it's a secret of the great singers.
It's similar to what happens
when a boss comes into a meeting
and tells you to think out of the box.
Come on, give me your creative ideas.
Think out of the box. I want to hear that.
I need innovation.
Easy, simple, but actually
very hard to do.
You need to practice.
You need to know how to get
out of the box, where to go,
and how to come back inside the box,
because that's where we live.
We actually live inside our boxes.
I want to ask these questions.
I asked those questions to myself.
This presentation is a little journey
through my answers.
I hope that some of these
will resonate with yours.
The first thing is to ask, why.
Why should you really go out of the box?
Because inside the box, we feel safe.
We agree with everybody else.
And when we go out,
we risk our reputation.
We worked so hard
for a lifetime to build it up,
why should we risk it?
Is this something which is a luxury,
that only a few people can do,
or is it really a necessity?
Why?
Think of our lives today.
We are really a part of a network.
We are nodes in a network.
We share information in a real time,
and we, in the end,
all possess the same information.
That's the end of it,
and that is a scary thought.
If we all possess the same information,
what makes a difference between ourselves?
Where does our dignity
as human beings lie?
It really depends on what we generate
with that common shared information.
To think creatively, to go out
of the box, is not a luxury.
It's a necessity for us,
and for our dignity as human beings.
Which box are we talking about?
We must have a clear definition,
so that we are really talking
about something specific.
It's not our mind;
we cannot think out of our minds.
