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- Apple's AI Crisis: Why the Tech Giant is Struggling to Keep Up
Apple's AI Crisis: Why the Tech Giant is Struggling to Keep Up
Discover why Apple, the world's largest tech company, is facing challenges with artificial intelligence in 2025. Despite their massive success, recent missteps and delays are showcasing their struggle to adapt to emerging technologies.
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Video Transcript
- Giant company is late to
massive technological shift,
fails to adapt, falls behind
and never recovers, dies.
That is a tale as old as time
and it does repeat itself.
Now, Apple is the biggest
tech company in the world.
They're worth $3 trillion.
They have more cash on hand
than anyone can ever spend.
They are extremely
successful in many categories
and they've taken down
many other tech companies along the way.
But now, the year is 2025
and between missed deadlines
and deleted commercials,
it seems like even they
are having some troubles
with an emerging technology
and is fascinating to watch.
(gentle music)
So artificial intelligence,
you guys don't need me to say it.
You already know.
The explosion of consumer AI
in the past couple years has been nuts.
How many times have you heard
those two letters next to each other?
So suddenly, everyone for
the past 2, 3, 4 years
has been talking a lot more about AI,
and two years doesn't even
really sound like that long.
But tech moves fast. Remember Skype?
Remember how Skype was like the default
for online video calling?
And then the pandemic happened in 2020.
And then, like, two years
later, everyone used Zoom.
How did they blow that? Like,
that's how fast tech moves.
Now, Apple is a lot bigger than Skype was,
but none of these companies are immune.
Like, every one of these
big public tech companies,
all these companies are beholden
to making as much money as possible.
They have shareholders,
they have investors.
And if they don't think you're
doing everything you can
to grow as much as possible,
they're not gonna be happy.
So when a certain ChatGPT comes along
and gets a hundred million
users in two months
and seems to prove that AI is
definitely the next frontier
of consumer technology, well,
then you start seeing a lot
of tech companies suddenly
talking a lot more about AI.
(mellow music)
So now you're Apple,
and this is all happening,
all eyes are on you.
There's a lot of pressure to
show some sort of AI something.
Now there is some conventional
wisdom that would say,
"Hey Apple, take a
second, sit back, relax,
do your typical second mover thing.
