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- How She Built a 50 Crore Business Using Instagram? | The 1% Life - Parul Gulati's Story
How She Built a 50 Crore Business Using Instagram? | The 1% Life - Parul Gulati's Story
Discover the inspiring journey of Parul Gulati, who turned her Instagram presence into a 50 crore business. Join us on The 1% Life to learn how she leveraged social media to build a successful women-led empire while pursuing a career in acting.
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Video Summary & Chapters
1. Early Dreams and Beginnings ✨
Parul's journey from humble beginnings to early success in acting.
2. The 1% Life Introduction 🌟
Parul Gulati's unique blend of acting, entrepreneurship, and success on Shark Tank.
3. Roots and Money Mindset 💰
Exploring Parul's upbringing in Rohtak and her evolving relationship with money.
4. Passion for Acting vs. Entrepreneurship 💡
Parul's balance between pursuing acting dreams and entrepreneurial success.
5. Instagram Marketing Strategy 📲
Insight into Nishhair's successful Instagram-driven sales without traditional ads.
6. Building a Multi-Million Dollar Business
How she achieved significant revenue without running ads.
7. Work Culture and Values
Importance of values and employee dedication in business success.
8. Financial Investments and Portfolio
Insights into personal finance, trading, and investments.
9. Real Estate Ventures
Details on real estate investments, property ownership, and Airbnb plans.
10. Nish Hair Business Journey
From inception in 2017 to becoming a multi-million dollar business.
11. Starting a Hair Extension Business
Challenges and misconceptions in the hair industry.
12. Early Business Journey
Initial struggles and minimal sales in the first year.
13. Building a Website
Learning to create a website and saving on marketing costs.
14. Exhibitions for Business Growth
Investing in exhibitions for brand visibility and sales.
15. Engaging Customers at Booth
Interactive marketing strategies at exhibitions for customer engagement.
16. Building a Unique Business
Using innovative methods to attract customers.
17. Initial Success and Growth
Achieving significant sales in a short period.
18. Gratitude and Conclusion
Reflecting on the journey and expressing gratitude.
Video Transcript
You know when you're poor, your parents say that there's nothing in money.
It's all about enjoying the little moments.
But if you have money and if you're famous,
oh my god, the kind of respect you get.
15-16 is when I figured people are looking at me differently.
And I was like, now I can be a heroine.
I look good.
And at the age of 17, I was making 50,000 a month doing a television show.
And here you are, who was able to build a multi-million dollar business
We're just posting videos on Instagram.
I don't think I've ever heard a story like that.
Really? And it's all women business.
On today's episode of 1% Life,
we have Parul Gulati, who is the founder of Nishhair.
In addition to that, Parul is a successful actor as well.
She has raised 1 crore for 2% of her company on Shark Tank.
And after that, Nishhair's revenue has 3x'd.
I hope you will enjoy this one.
In today's episode, we have someone really special.
It is not an actor.
It is not an influencer.
It is not an entrepreneur.
It is a combination of all of these three things.
If it was possible.
It is none other than Miss Parul Gulati.
Parul, thank you so much for being on the show.
Thank you.
That was such a sweet intro.
Yeah, we were just working on it before you came.
That was very sweet.
I loved it.
Thank you.
You're an actor, you're an entrepreneur.
You went on Shark Tank, you raised crores
and everything is looking good.
But to better appreciate who you are, I think it's important to go back to your roots.
Now I did a little bit of studying and you come from a lower middle class background
in a place called Rohtak in Haryana.
Is that right?
Rohtak.
Rohtak in Haryana.
So can you tell me a little bit about what is your early relationship with money coming
from that sort of a background?
It initially didn't matter because you know when you are poor, your parents used to say
It's not about money
the little moments or little things but eventually I did realize if you have
money and sorry if you have money and if you're famous oh my god the kind of
respect you get, the way people look at you. I think 15-16 is when I figured when
puberty had hit me and people were looking at me differently and I was like
I can be a heroine, I look good. So that thought slipped into my mind and I
