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- From Dead Broke to $30,000,000: An Inspiring Underdog Success Story
From Dead Broke to $30,000,000: An Inspiring Underdog Success Story
Read the incredible journey of Casey, a regular person who went from being dead broke to building a $30,000,000 business. Discover how he overcame obstacles, took risks, and transformed his life against all odds.
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Video Summary & Chapters
1. The Beginning 🌟
Casey's journey from financial struggle to a life-changing moment.
2. Facing Setbacks 💔
Initial challenges and setbacks in launching the business.
3. From Restaurant to Rings 💍
Transition from working in a restaurant to creating a successful ring business.
4. Bold Beginnings 🚀
Venturing into entrepreneurship with no prior experience.
5. Brand Building 🛠️
Naming the brand and navigating the early stages of the business.
6. Starting from Scratch 🌱
Taking a leap of faith with their first inventory purchase.
7. Setback and Solution 💡
Facing the challenge of unsellable rings and finding a creative fix.
8. Life in the Trenches 🛠️
Trimming rings while binge-watching TV shows to make ends meet.
9. Conquering Challenges 🚀
Moving on to the next hurdle of finding customers and launching the website.
10. The Struggle of Visibility 🔍
Realizing the importance of marketing and reaching out to influencers for growth.
11. Connecting with Andy Dalton
Initiating contact through a mutual connection.
12. The Andy Dalton Moment
Impact of Andy Dalton wearing the Kalo ring on a TV show.
13. Transition to Full-Time
The pivotal decision to quit the restaurant job and focus on Kalo.
14. Committing to the Business
Taking a risk and going all in on the Kalo business.
15. Strategic Business Moves
Recognizing the need for speed and growth in a competitive market.
16. Scaling the Company
Challenges and strategies in scaling a company rapidly.
17. Unexpected Success
Reflecting on the unexpected growth and success of the company.
18. Appreciating the Team
Acknowledging the importance of the team in business success.
19. Problem-Solving Mindset
Importance of identifying problems as an entrepreneur
20. Overcoming Paralysis
Not letting fear of others' perceptions hinder progress
21. Freedom in Entrepreneurship
Realizing people's focus isn't on your success
22. Inspiration from Casey
Casey's journey from problem to solution
23. Solving Market Needs
Creating solutions for significant problems
24. Join the Community
Opportunity to connect with other founders
Video Transcript
All right, Casey, what's your story?
I used to not look at my bank account
because I didn't want to know how much was in there.
That's the position that I was in.
This is Casey, a normal guy who had never started a business in his life.
The one day that all changed.
We had emptied our savings accounts.
We made the decision to move in with my mom and I put the restaurant.
That moment changed my life forever.
Then, after a few months of work, the idea was ready.
So we get the inventory, we get the website launch,
I don't want to pick, go, and guess what happened.
Nothing.
Nobody came.
Nobody followed.
But in his darkest moments, Casey experienced a miracle.
The next day, we did three or four extents.
And I remember like dancing in my living room, right?
Like, this is it.
This is the moment.
But what goes up must come down.
We had no idea what that was going to be.
We had no money for money.
And I said, well, emailing people's free.
And from that moment, everything changed.
This is a story of how Casey Holiday went from working
a restaurant to selling over a hundred million dollars worth of silicone wedding rings from his mom's
living room. Welcome to Starter Story. KC grew up like most normal kids. He wasn't building businesses,
he was playing sports, and chasing his dreams. One of those dreams was to move to LA and become an
actor, but those plans all changed when he met his eventual business partner, Ted. He also managed
a restaurant in Beverly Hills at the time and he said,
well, why don't you come work at the restaurant?
So I then started working at this restaurant
in Beverly Hills and Ted managed the place
and I bartended and waited tables.
A few months later, both Casey and Ted get married.
And one day, while they're busing tables at the restaurant,
they realize they're both experiencing the same problem.
It's like, hey, man, you're married.
You know, awesome.
Congratulations.
Are you wearing a ring?
And I was like, yeah, I'm wearing one, but it's been a pain.
Every time I go workout, I go play golf.
I do whatever I take it off.
And I'm a super forgetful person.
I was excited to wear one but I was always losing it and it also didn't make sense.
You don't wear a Rolex to the gym.
You don't wear dress shoes to run a triathlon.
Like people have very specific accessories for very specific things that they're doing.
