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- Benefits of Experimentation and Steps to Mature CRO Program with Archille X Ana
Benefits of Experimentation and Steps to Mature CRO Program with Archille X Ana
Learn how experimentation helps in decision-making, implementing a search bar or redesigning a product page. Discover the significance of a mature CRO program in client management and steps to achieve maturity with Archille and Ana.
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Video Summary & Chapters
1. Introduction 🎙️
Exploring the evolution of conversion rate optimization over the years.
2. Early Evolution of CRO Tools 🛠️
Discussing the emergence of new tools for A/B testing and optimization.
3. Impact of Technology 📈
How advancements in technology changed the landscape of CRO practices.
4. Challenges in Market Maturity 💡
Addressing the issue of market maturity and skill levels in CRO.
5. Becoming a Mature Program
Exploring the key aspects of a mature program in terms of research and analysis
6. Team Structure in a Mature Program
Understanding the organization and communication within a mature team
7. Contrast with Beginner Programs
Highlighting differences between mature and beginner C programs
8. Implementing Best Practices
Discussing the importance of using best practices in fixing issues
9. Benefits of Experimentation
Exploring how experimentation aids in decision-making and improvements
10. Presenting Test Results to Clients
Approaching inconclusive or losing test results and communicating benefits to clients
11. Mindset Comparison 🧠
Contrasting American and French mindsets towards failure and success.
12. Country-Based Approach 🌍
Discussing how strategies are influenced by different countries and educational systems.
13. Strategy Planning 📊
Exploring the importance of strategic planning and categorizing ideas for testing.
14. Postmortem Analysis 🕵️
Preparing for postmortem analysis and understanding test outcomes.
15. Preparing for Analysis 📈
Preparing for post-test analysis with primary and secondary KPIs.
16. Quantitative & Qualitative Analysis 📊
Diving into quantitative and qualitative analysis for test results evaluation.
17. Testing Solutions 🧪
Discussing the importance of testing different solutions to find the best one.
18. Adapting Strategies to Business Goals 📊
Exploring examples of adapting strategies to align with clients' business goals.
19. Managing Client Expectations 🤝
Balancing client expectations with strategic testing and research.
20. Focus on Key Performance Indicators 📈
Emphasizing the significance of focusing on the right KPIs for industry success.
21. Generating Growth Through Experimentation 🌱
Exploring how experimentation programs aim to drive business growth.
22. Understanding Revenue Models 💰
Delving into the importance of comprehending company growth models and revenue streams.
23. Learning About Company Growth 📈
Discussing strategies to actively learn about a company's problems and growth objectives.
24. Understanding Stakeholders 🤝
Exploring business models and strategies.
25. Client Communication and Research 📊
Importance of open communication and market research.
26. Factors for Client Satisfaction 🌟
Key metrics for client health and happiness.
27. Key Performance Indicators (KPIs) 📈
Discussing essential KPIs for success.
28. Identifying Opportunities and Value 💡
Strategies for generating added value.
29. Setting Specific Objectives 🏆
Defining clear goals and objectives.
30. Qualitative Research for Product Refinement 📝
Utilizing research to enhance product offerings.
31. Using Feedback for Growth 🚀
Evolution and growth through feedback utilization.
32. Growing Maturity 🌱
Importance of evolving and maturing in companies.
33. Implementing Experimentation Mindset 🧪
Scaling a Sero experimentation program in teams.
34. Validating Releases ✅
Importance of validating everything before release.
35. Education and Learning 📚
Emphasizing on education and continuous learning.
36. Overcoming Fear of Release 🚀
Addressing fear of code release through testing.
37. Sense of Responsibility 🤝
Importance of taking responsibility for experiments.
38. Gratitude and Learning 🙏
Expressing gratitude and sharing learning experiences.
39. Join Experiment Nation 🌍
Invitation to join Experiment Nation's Slack Channel.
Video Transcript
for me the first benefit of
experimentation
is uh to help you to take
decision it it the right decision to
implement a new search bar on your
website is it a decision to uh re redo
the redesign of our product page and you
will have a yes
no a mature C program and how does this
maturity reflect on client management
what are some steps to becoming a mature
cro program today we are exploring these
topics with AI vola a Pioneer in
conversion rate
optimization you guys should know a
shield from conversion mentors a
platform where he can teach you all
about cro training and uh teach you how
to boost Revenue my name is Anna kovich
and you're watching the experiment
Nation Podcast
so ail you've been in the industry
practically from the beginning uh can
you please tell me how has the attitude
toward cro changed in the last
decade uh and what were some
misconceptions that clients or
stakeholders used to have back then and
what are some misconceptions
today okay so yeah I've been in C for
about 12 years now so I'm not a pioner I
didn't start with a very very first tool
but uh pretty
much
um so
the the the way it evolve it depend on
different country so as I started my car
in UK which was quite Advanced compared
to France where basically now I'm
based uh we know that basically the one
that started to do the most of the
conversion where big company like Google
Apple um booking in Europe which was a
big one and so on and so it I I think it
evolved the this this company was
basically the the company that boosted
The Way We Were how to do a c because
they had the traffic volume they had the
technology had the people who know who
knew how to do stats uh they had the
