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- Is Your Website Traffic at Risk? Take Steps to Prepare for 2025
Is Your Website Traffic at Risk? Take Steps to Prepare for 2025
Learn why website traffic is expected to decline significantly in 2025 and how this can impact your business. Discover actionable strategies to safeguard your online presence and explore future-proof traffic sources for sustained growth.
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Video Transcript
website traffic is dying and even if
you're doing well right now it's about
to get much much worse in fact new
research says that your website traffic
has a 91% chance of going down this year
unless traffic means fewer clients and
of course less profit so the rules are
completely changing and most businesses
won't see it coming but if you pay
attention to this video you will in this
video I'm going to show you exactly
what's changing causing website traffic
to disappear how to best prepare your
business to not get hit and the one
futureproof traffic source that you
should be putting all of your energy
into in 2025 but before we get there we
need to take a look at where we are
right
now the biggest shakeup to website
traffic's already happening and it's
coming from a place that most businesses
count on not only for traffic but for
customers Google you you know you've
probably noticed it yourself you type a
question into Google and instead of
clicking through to a website you get an
instant answer right there at the top of
the page neatly packaged up by AI That's
Google's Aid driven search generative
experience at work and right now it's
showing up front and center for 91% of
all searches it's designed to keep users
on Google feeding them answers without
ever sending them to your website and
Google's using your website's content to
do it all that effort you've put into
ranking your site creating helpful
content and optimizing it it's now just
fueling Google's AI answers which means
fewer people are visiting your site in
fact a recent study found that nearly
65% of searches never even lead to a
click on a website so imagine what that
number is going to look like in a few
years now if you're thinking this just
affects content heavy blogs think again
this shift is affecting all all types of
businesses from service businesses to
e-commerce so if you rely on website
