《舆论》传播学奠基之作：探讨舆论控制与真相改变
了解《舆论》这一经典传播学著作，探讨舆论如何影响公众观点，以及真相如何被改变。深入分析舆论形成的过程，揭示其偏离真相的原因。
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I value the value of the global interpretation of good books.
The book I will interpret for you today is a classic work of propaganda, public opinion.
It was also translated into public opinion in the previous Chinese translation.
This often happens in our daily life.
One thing suddenly ignited the Internet public opinion.
People are angry and condemn one party in the incident.
But it didn't take two days for this to suddenly turn around.
More and more evidence shows that things are not that simple.
It turns out that the other party in the incident also has a problem
So people are eager to condemn the other party
This public consensus on public affairs at a certain moment
It constitutes public opinion
How did it come about?
How did it deviate from the truth?
This is the question that public opinion has to answer
The author of this book, Walter Liebman,
Is a famous American journalist and columnist in the early 20th century
He is also one of the pioneers in the American media industry
One of the pioneers of the American political world
Liebman was born in New York, USA in 1889
Graduated from Harvard University
He has worked in multiple media companies
He has a strong interest in politics
Not only published a political series
Such a political work
He has also served as an advisor to many U.S. presidents
Liebman noticed early on
The influence of propaganda and public opinion on society
During World War I
He joined President Williams' consultative team
and the US Army's propaganda agency,
and went to Europe to experience wartime propaganda.
This experience showed him how the government manipulates public opinion,
and how it stirs up war propaganda in the United States,
and suppresses opposition.
Liebman was ashamed of this kind of manipulation of public opinion,
and wrote his observations and analysis in the book.
The book was officially published in 1922,
and the book is divided into eight parts.
Liebman described the early 20th century
the early days of American public policy,
and analyzed the process of the production of public opinion from the truth.
He also described the relationship between public opinion and public decision-making in the book.
When the public's understanding of facts is biased,
what should be the basis for decision-making?
American famous media scholar James Carey
called the book the foundation of American media research.
Famous American media scholar Rogers
said in his book on the history of media
that Liepman's study of the relationship between the public media and public opinion
Video Summary & Chapters
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Video Transcript
忠实传递价值解读全球好书
今天为你解读的书是传播学的经典作品
《舆论》
在之前的中文译本里也被翻译为
《公共舆论》
我们的日常生活中常常发生这样的情况
一件事情突然引爆网络舆论
人们群情激愤谴责事件中的一方
可是没过两天这件事突然又反转了
越来越多的证据显示事情不是那么简单
原来事件中的另一方也有问题
于是人们又一股脑地去谴责另一方
这种公众在某一时刻对公共事务达成的共识
就构成了舆论
它是如何产生的
又是如何偏离了真相的
这就是《舆论》这本书要回答的问题
本书作者沃尔特里普曼
是20世纪初美国著名的新闻记者 专栏作家
也是美国传播学界的先驱之一
李普曼1889年出生於美國
他曾在美国纽约 毕业于哈佛大学
曾先后在多家媒体公职
他一生还对政治保持着浓厚的兴趣
不仅出版过《政治学序论》
这样的政治学巨作
还为多位美国总统担任过顾问
黎普曼很早就注意到了宣传和舆论
对于社会的影响
一战期间
他加入了维尔郡总统的咨询团队
和美国陆军的宣传机构
亲自到欧洲去体验战时宣传工作
这个经历让他看到了政府如何操控舆论
在美国国内掀起战争宣传热潮
并压制反战的意见
黎普曼对这种操纵舆论的行径感到不齿
并将他的观察和分析写在《舆论》这本书里
本书正式出版于1922年
全书共分为八个部分
黎普曼在本书中描述了二十世纪初期
美国的公共政治
分析了舆论产生偏离真相的过程
他還在書裏闡述了輿論和公共競爭的
决策之间的关系
当公众对事实的理解产生偏差
又该依据什么来做决策
美国著名传播学者詹姆斯凯瑞
将此书称为
美国媒介研究的奠基之作
