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  7. MrBeast Reveals His Biggest Secret (Interview) and Teases Future Ventures

MrBeast Reveals His Biggest Secret (Interview) and Teases Future Ventures

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English
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Posted on:
Video by: Jon Youshaei
Discover MrBeast's biggest secret revealed in this exclusive interview where he talks about his internal tool, brand deals, content investments, and aspirations. Gain insights into his strategies and future plans.
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Video Summary & Chapters

0:00
1. Revealing the Secret 🤫
MrBeast opens up about his internal tool for the first time.
0:15
2. Biggest Brand Deal Rejection 🚫
Exploring the major brand deal that MrBeast turned down.
0:23
3. Ambitious Content Plans 💰
Insights into MrBeast's massive content investment and city project.
0:29
4. Uncovering Secrets 🔍
A surprising revelation about MrBeast's secret Instagram.
0:40
5. Acknowledgment of Skills 👏
Compliments on MrBeast's expertise in content creation.
0:45
6. Excitement in Greenville 🎉
Jimmy and the interviewer discuss their anticipation in Greenville.
1:00
7. Unveiling the Thumbnail Studio 📸
MrBeast showcases his thumbnail studio for the first time.
1:22
8. Conversion of a Church 🏛️
The story behind converting a church into a filming studio.
1:40
9. Inside the Thumbnail Rooms 🖼️
Exploring the intricacies of MrBeast's thumbnail creation process.

Video Transcript

0:00
That felt great to say,
0:01
because that's the first time I've ever talked about it publicly.
0:03
For six years, you've been building this internal tool.
0:05
Basically been the key to how you've decided thumbnails, titles, formats, ideas.
0:09
Why are you giving away all your secrets now?
0:11
These are like really good, and it would be kind of cool if other people could use them.
0:15
What's the biggest brand deal you've said no to?
0:16
I don't usually talk about this stuff publicly, but...
0:18
I analyzed your past 50 videos.
0:20
Can I put you on the hot seat to do a live experiment?
0:22
Woo!
0:23
You know, I'll spend $120 million on content this year buying private islands.
0:26
We're building a city.
0:28
I just want to be the most subscribed to channel.
0:29
I found your secret Instagram. I have never had anyone ask me that it's like someone stabbed me and then I'm just like
0:34
Take the knife out. I hate this video. How's your mental health?
0:40
You're very good at what you do
0:45
Jimmy thanks so much for having me in Greenville, man. I'm so excited to be here. I know this is gonna be awesome
0:49
It's your first time right? This is my first time. I know I want to um, we're in our second studio after this
0:56
I want to take him to my main studio so we can see it. So yeah, the cool stuff hasn't even happened yet. Well, dude, I
1:00
I feel like, well this is the first time
1:01
you're showing this studio publicly,
1:04
which is your thumbnail studio.
1:05
So I had to open up by asking,
1:07
where the heck are we and what do you film here?
1:09
Yeah, so to be specific, you're in a church.
1:13
So when I first started, there were,
1:16
there's just no warehouses or studios
1:18
in Greenville, North Carolina.
1:19
So there are a lot of churches though.
1:22
We're in the Bible Belt.
1:22
So I bought a church and then we converted it
1:25
by just like, you know, basically taking all the pews out
1:28
I just converted it into a studio.
1:30
And so that's where we started filming.
1:32
But the problem is, you know, it's not that big.
1:33
So eventually we had to move as our videos got bigger
1:36
over to a new studio we built.
1:38
And so we just converted this into the thumbnail place.
1:40
And so this is one of like our four thumbnail rooms.
1:42
Yeah, it's insane.
1:43
I've been spending time with the thumbnail team.
1:45
And I know when you called me,
1:46
you have some exciting news to share,
1:47
which we'll get into in a bit here.
1:49
But I have to ask a few more questions
1:50
because when I was here and they're doing thumbnail shoots,
1:52
everything was so precise.
1:53
And like, I have like this visual,
1:55
which is 40 variations of thumbnails.
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