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  7. DoorDash CEO: Customer Obsession, Surviving Startup Death & Creating A New Market

DoorDash CEO: Customer Obsession, Surviving Startup Death & Creating A New Market

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Video by: Y Combinator
In this episode of How To Build The Future, Garry sits down with Tony Xu, Co-founder and CEO of DoorDash, to discuss their origin story, how the company survived several near death experiences, and what it takes to transform an entire industry. Apply for a YC Summer Fellows Grant: https://events.ycombinator.com/summer-fellows Apply to Y Combinator: https://ycombinator.com/apply Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Intro 02:45 - How they landed on the idea of DoorDash 05:16 - Doing things that don't scale 07:08 - Figuring out what matters in the early days 09:01 - Answering the biggest questions about demand 10:30 - Demographics of the Dashers 12:03 - DoorDash almost goes out of business (the first time) 14:00 - DoorDash almost dies a second time 16:00 - All you need is one investor to say yes 17:00 - Price war 21:34 - Scaling up 24:32 - The ups and downs of the COVID era 28:00 - Long-term vision 30:00 - Advice for founders today
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Video Transcript

0:00
there's no better way to be the expert
0:04
than just to do the work You might be
0:06
surprised at how quickly you get to
0:08
become the expert We're here to build a
0:11
company that will grow and empower every
0:14
physical business and grow the GDP of
0:17
every city if we are successful in doing
0:18
so That's not going to happen in 1 year
0:21
2 years 5 years 10 years That hopefully
0:24
can be a forever or an eternal mission
0:26
There are moments whether it's the start
0:28
of the company or a crisis situation
0:30
like co 19 where it becomes very clear
0:33
why you're doing what you're doing or
0:35
should be very clear to you why you're
0:36
doing what you're doing and when you
0:38
have that kind of clarity it makes it a
0:39
lot easier to make those
0:41
[Music]
0:45
decisions Welcome back to another
0:47
episode of how to build the future
0:50
Today's guest Tony Shu who created Door
0:53
Dash which now has
0:56
mid60% of all food delivery in the
1:00
United States Tony welcome Thank you You
1:03
actually mentioned you had you know two
1:04
or three other ideas you know how did
1:06
you arrive on this particular one and
1:09
what disqualified the other ones There
1:11
were two important things One was that
1:15
uh if we decided that we enjoyed working
1:18
together we're going to keep going And
1:20
two um was whether or not we actually
1:23
liked the idea of the project enough to
1:26
to keep going and and we we called it a
1:28
project I think for the entire first
1:30
year of the company's life even after
1:32
legally incorporating So one of the
1:35
projects for example that we worked on
1:37
that met one of the criteria but didn't
1:39
meet the other was a tablet app that
1:42
would sit at the counter so at at the
1:44
point of sale register and would ask
1:46
customers while they were paying for
1:48
whatever items they were purchasing um
1:50
where they had heard about this retailer
1:53
or this restaurant And it was just a
1:55
very simple um you know survey and
1:59
reporting app that basically uh helped
2:03
uh merchants figure out the
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