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Mastering Facebook Ads: Creating an Impactful ICP and Brand Story

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Learn how to create a compelling brand story and ideal customer profile (ICP) for your Facebook Ads. Follow along as Yasir shares step-by-step guidance on developing a strategic plan and using effective storytelling techniques for your agency or business.
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Video Summary & Chapters

0:00
1. Introduction 🎥
Yasir introduces the topic of creating a story brand for your business.
1:39
2. Importance of Storytelling 📚
Exploring how storytelling can benefit various businesses and niches.
2:27
3. Creating a Story Plan 📝
Step-by-step guide on using mystorybrand.com to create a story plan.
5:41
4. Example Story Brand for E-commerce 🛒
Yasir shares his story brand example for the e-commerce niche.
7:06
5. Identifying Customer Pain Points
Understanding the root causes of customer inefficiency.
7:48
6. Addressing Customer Emotions
Recognizing and addressing customer frustrations and missed opportunities.
8:36
7. Building Customer Trust
Establishing credibility and trust with customers in e-commerce.
9:36
8. Providing Solutions
Guiding customers towards solving their business challenges.
10:25
9. Ensuring Customer Satisfaction
Offering transparency and dedicated support to customers.
11:29
10. Call to Action
Encouraging customers to start a free trial for immediate results.
12:14
11. Engaging Customers
Utilizing newsletters and targeted offers to engage customers.
12:54
12. Understanding Customer Sentiments
Exploring customer feelings before using the product or service.
13:35
13. Customer Transformation
Visualizing the post-service professional identity of customers.
14:29
14. Positive Customer Impact
Listing the positive changes customers may experience by using the service.
15:03
15. Negative Consequences
Highlighting potential drawbacks of not utilizing the product or service.
15:59
16. Brand Story Creation
Exploring the importance of defining customer desires.
17:27
17. Sales Funnel Strategies
Understanding the stages of a sales funnel and creating content.
19:47
18. Creating a Story Plan
Guidelines on developing a compelling brand story plan.
20:42
19. Self-Improvement Resources
Discovering productivity hacks and recommended books.
21:15
20. Final Thoughts & Call to Action
Recap of key points and invitation to engage with the content creator.

Video Transcript

0:00
Hello guys, welcome back to my channel again. It's your boy Yasir here. This is day five
0:05
learning Facebook at its front is catch to be an expert. If you haven't seen my playlist
0:12
I have greatly a playlist where I'd recommend my journey to learning Facebook at its to
0:18
becoming an expert. If you haven't seen that playlist I'll be good in somewhere here so
0:24
you can click it and watch it. So in today's video I want to talk about how to create a story
0:31
brand. So today what I friend was how to create a story brand. As you guys already know, I
0:37
post to this channel what I friend. So for example, today I have to I have to the course.
0:44
It is a physical course of course. Where I learned like how to create a story brand for your
0:52
agency whether it is business like you know how to create a proper story plan so that's what I
0:59
friend today so I'm here to deliver what I friend today so I'd recommend it to you too so all
1:05
guys I'm showing you step by step how to create a plan you know to create in a series fun and
1:13
like I'm using church in BT guys and I'll be showing you in in in in my computer guys so yeah
1:20
list if you haven't subscribed my channel yet please subscribe please hit that
1:25
subscribe button and give me a like button and you know comment what do you
1:29
think like give me some feedback about what you have friend and like you know
1:34
and what you have gained it like a valuable so thanks so much guys and yeah
1:40
see you in the next chapter guys. I'm okay guys I'm welcome back once again okay
1:45
So the fair before I jump to this website and explain it. Let me just tell you this guys
1:52
Like this like story telling is a building story brand. It will help your business
1:58
Even like even if you are in smm. It will help you for example if your niche is like home improvement like
2:05
You need to you know what your client is want like all of it. It will help you
2:11
You know to create to put your agency like smm agency
2:16
Feel good and proper way and if you have a e-commerce business as well. This might help you
2:22
Basically it helps like any business any kind of business this strategy will help you guys so okay
2:28
Back to the point guys so the first step you need is to go to my story brand.com
2:36
My story plan dot com and then enter and you'll see an sign important and then sign in clear
2:43
I can't and then you will see this
2:46
Yeah, this template here guys, okay, so I already named this
2:51
Example story, okay, and this one is my niche step-by-step. I'll show you later guys
2:56
So before I show you that let me just explain what this is real quick. So
3:02
Okay, if your niche is like home improvement, okay
3:06
So you need to find what your client is want, what do they want?
3:12
It already gives you a question, it has its equation and you need to answer it.
3:17
Step by step, even if it has a problem.
3:19
What problem your client is have or your customers?
3:26
It will ask you this question and you need to answer it.
3:30
If you answer it, all of it, you have a story prime.
3:36
guys you know and the best part is you can create a funnel in here in this
3:41
not bad guys look it says use this area to take notice right a speech or even
3:48
right a full Sunnets Fallen you see so once you have created your story
3:55
plan in here and finish it you come to here and then you also you later
4:00
guys how to use you know or how to create a funnel in jet-gint between
4:05
later guys. So yeah, for example, you need to find the problem that your client is or customer
4:13
has, like I'm missing a quiet, like what brief statement can you make that expresses
4:19
infancy and understanding to your client is. So yeah, I already done this one for my
4:27
niche okay for my smm niche but I'm guys just explaining this to you okay so
4:33
um of even like authority you can say for example it asks you this question
4:38
look how can you demonstrate competency in solving in solving your customers
4:43
problem or your client is problem okay you need answer this question is
4:48
step by step okay and the process here look who gives them a plan are there
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