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  7. Alex Hormozi’s Most Underrated Sales Advice Revealed (Animated)

Alex Hormozi’s Most Underrated Sales Advice Revealed (Animated)

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Discover the overlooked sales advice from Alex Hormozi that can transform inexperienced salespeople into top performers. Learn how to close deals immediately and boost sales performance with this key insight. Find out how Hormozi's successful businesses generating over $250 million annually and his effective sales strategies can benefit your sales team.
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Video Transcript

0:00
I've learned an incredible concept about sales from Alex Hormozy that, to me, is the most
0:05
underrated and overlooked sales advice ever. It's so good that I'm confident he will include it in
0:11
his next book, which will most likely be called 100 Million Dollars Sales.
0:15
I have seen no one talking about this, but it's the one thing that can turn an inexperienced
0:20
salesperson into someone who can close deals immediately, or instantly improve a salesperson's
0:26
performance. This is the very reason why I hired someone with no previous sales experience
0:31
at my previous company, and she immediately tripled our sales.
0:35
If you don't know, Hormozy's businesses now generate over $250 million a year in revenue,
0:41
but in the beginning, he was the one doing all the sales for the gyms he owned, because
0:46
only he could do it. This is a common problem for many companies where the founder is the
0:51
best salesperson and gets stuck doing sales instead of focusing on running and growing
0:56
the business. But even without considering the business owner and foe.
1:00
focusing solely on the salespeople, you'll see people receiving the same training and
1:05
using the same script, but achieving completely different results.
1:08
There are some variables at play for that, which we'll discuss later in this video.
1:13
But Hormozy's underrated advice I mentioned is the main reason, and here it is.
1:17
It's all about how much the salesperson believes that the product or service they're selling
1:21
can solve the client's problem.
1:23
But wait!
1:24
Before you think it's just a trivial point, let me explain how Hormozy put it, because
1:29
it will blow your mind. Let me prove it to you.
1:31
Imagine you have something to sell, and you approach a prospect. You give your sales pitch,
1:36
but they're hesitant and don't immediately agree. They say they're not interested. If
1:41
you knew that your product could genuinely help them with their problem, how far would
1:45
you go to convince them? When I asked you this question, you probably already had an
1:50
idea of how persuasive you'd be before giving up if they kept saying no, right?
1:54
Now, here's the interesting part.
1:57
Imagine you could go back in time and meet your past self from a few years ago.
2:00
few years ago.
2:01
Your past self can't recognize you.
2:04
They don't know it's you, and you cannot tell them you're the same person.
2:08
Or that would create a space-time disaster, like in the best time travel movies.
2:12
You need to convince your past self to play a specific set of lottery numbers on a specific
2:17
date, because coming from the future, you know those numbers will win a billion dollar
2:22
jackpot.
2:23
Let's put aside the ethical question of whether this is right or wrong.
2:27
The focus here is on the belief about what you are offering, and how you persuade someone else.
2:33
But, as in all movies, this is not so simple.
2:37
Your past self doesn't believe you, and doesn't care about what you're saying.
2:40
You realize he won't do it.
2:42
So, if you were 100% certain that playing those lottery numbers would change your past self's life,
2:48
and consequently, your own life,
2:51
how far would you go to convince him?
2:53
Take a moment to think about it.
2:55
I imagine you wouldn't have any limits in insisting until he listened and played those
3:00
famous songs.
3:00
lottery numbers on the specified day, right? I assure you that one way or another, you
3:05
would persuade him and wouldn't let anything stop you.
3:08
Now, the point here is not that you have to play the lottery to get rich, or that you
3:12
have to push forward like a tank to be a good salesperson. The point is that when you are
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